Josh Gwin
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19 Step LinkedIn Profile Checklist

linkedin profile checklist

I got on LinkedIn in 2008. And my LinkedIn profile sucked from 2008-2013.

Most people’s profiles on LinkedIn suck. How do I know?....

Trust me, it’s a good thing that most people’s LinkedIn profile suck.

It makes it easier for your profile to stand out. A good LinkedIn profile means more business, more jobs, more professional connections, more dates :). Just joking.

But not really.

I joined LinkedIn in 2008. My profile sucked until about 2013. Since then I’ve built over 6,266 contacts. I’ve gotten job offers via LinkedIn. I’ve taught over 8,522 students how to improve their profiles. And the cool thing about LinkedIn...

I learn something new about LinkedIn every day.

Here is my list of 19 things that you can do to supercharge your LinkedIn profile.

Want this checklist as a PDF that you can keep? Click the button below and I'll email it to you. ​


All of these are from my premium LinkedIn Video Training Program, LinkedIn Blueprint Masterclass, which will show you how to get an awesome professional LinkedIn profile that gets you more leads and connections in 7 Days. You can check it out here.

Most items in this checklist link to that lecture in my course. Some are available as preview lectures so you can watch them. For example, here is a preview of what is working on LinkedIn in 2017. (preview from the course).

  1. Add a great profile picture (watch the video lecture). Should seem obvious, but a lot of people don’t have them. This one step will triple your visibility, connections, and benefit from LinkedIn. Use a picture that looks like someone professional that people would want to do business with.
  2. Write a headline that sells you. (watch the video). Make sure you describe what you do, who you work with, and what you offer to customers or clients.
  3. Make your Summary a sales letter. Write a personal statement that tells people who you help and how you can help them. Use keywords that you want people to find you for.
  4. Update your work experience. Treat this like a resume. Whatever you would put on a resume, add it in your work experience. Use specific numbers where applicable. "I increased sales by $13.4 million." Numbers capture attention and point to a specific result.
  5. Add keywords to your interests section. Use keywords that you want people to associate with you. Ex: Commercial lending, real estate investing, social media consulting.
  6. Update your education. Tag your university. People will find you by searching your school. Include any certifications or awards.
  7. Update your LinkedIn Public Profile. This is the profile that people will see when they aren’t logged in to LinkedIn. It is what will index in Google. Go through it and make sure the sections you want to show are what appear.
  8. Get more endorsements. Add skills that you want people to endorse you for. Endorse lots of people for skills that they have. With endorsements, the more you give, the more you get. Trust me.
  9. Add photos or links of your work product. Each job and summary allow you to upload sample images or links to your work. Upload graphics, presentations, links to websites you have built, etc. This is a relatively new feature that most people don’t utilize. This will set you apart immediately. Check out how I did this here.
  10. Add publications. If you were ever published, quoted in an article, etc. Add a link to the article if it's good.
  11. Add certifications. Anything you’ve been certified for. Real estate, website design, etc. Make sure to link to the company on LinkedIn (if they are on there).
  12. Follow influential people in your industry. This will associate you with the biggest names in your industry. People listen to people with influential friends.
  13. Post regularly. Your work updates, interesting articles you’ve read, projects you have completed, things that you have worked on with team members. It’s even a good idea to post funny stuff. Most people don’t so it will set you apart. Just remember to keep it professional. Or not. Push the envelope.
  14. Post on LinkedIn Pulse. LinkedIn’s blog feature where you can post articles. Write an article, comment on an article, add announcements. Anything you post in this section will be announced to all of your connections.
  15. Add lots of connections. Everyone you know. People you’d like to know. Add all connections from your gmail or outlook account. All connections from your iphone or android. This is the fastest way to get a lot of new connections.
  16. Update your profile regularly. Add new projects, new connections, new jobs, new publications, new groups.
  17. Update your job title. Each time you change positions, get a promotion, get a new job. Add specific keywords you want to be found for. Don't just be Director of Marketing. Be Director of Marketing | Digital Marketing | Social Media Director.
  18. Get more recommendations. The best way to do this is to give great recommendations. Ask for them from people that have worked with you and you know will give you a great one.
  19. Leave recommendations and endorse people you know. I’ve gotten 7 incredible recommendations. I’ve given 8 or 10. Give more than you get.

Ahh, I think that’s it for now.

This is not an exhaustive list by any stretch. Just my brain purge for today. Hope this helps you get a start with this.

If you’d like to get a LinkedIn profile that will build your network fast, check out my premium HD video course, LinkedIn Blueprint Masterclass.

Hope this helps you!

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